Executive Presence, ChatGPTing Yourself and Getting "Weirdly Excited" About RFPs
Description
What does it take to stand out, stay human, and lead with authenticity in legal marketing? đź’ˇ
In this episode of The PERSUIT Podcast, host Alex Bullington sits down with Rachael Shilling, Director of Marketing & Client Services at Liskow, for an honest, energizing conversation about:
🚀 Standing Out in a Crowded Market How a 90-year-old regional firm competes with global giants by doubling down on its energy-sector roots.
💼 Rethinking RFPs & Client Value Why Rachael loves RFPs, how she first discovered PERSUIT, and how data-driven transparency helps firms win on expertise—not size.
🤖 AI, Empathy & the Future of Legal Work Rachael’s refreshing take on what AI can do—and what it can’t replace: trust, empathy, and real connection.
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